Our story.

“We want to share our inspirations, build a community, and add value to this amazing industry."

KATIE ALEXANDER

Co-Founder & Events Specialist

I fell in love with hospitality as I watched the industry blossom around me. Growing up in Sonoma County, I didn’t quite realize the true destination it was becoming. When I returned from college, I was inspired and knew that home was where I was meant to be.

With a background in events, restaurants, and hotels, it is no secret that I am a ‘people person.’ To me, there is nothing better than bringing friends, loved ones, and colleagues together and watching memories be made.

When deciding on what type of business I wanted to bring to my community, I thought of all the small moments I have seen that have made up such big days. If I’ve learned one thing as an event planner, it is that the details really do matter. I want to focus on that concept, emphasize the simple beauty of a craft cocktail, and take private beverage catering to a new level.

Katie earned her Bachelor of Science from Sacramento State University in Recreation, Parks & Tourism Administration. in her college career, she studied business, tourism, hotel & restaurant management, events and fundraising. Katie has worked in both the private and non-profit sectors, orchestrating numerous events from intimate rehearsal dinners to multi-day conferences.

DAVID WATSON

Co-Founder & Director of Mixology

I’ve always appreciated ‘the classics,’ whether it be music, entertainment, or fine dining. There is something special about how time shapes the things we know and enjoy today.

I think that this appreciation is what led me to find my passion for mixology. The history of the cocktail is an American tale of craftsmanship, artistry, and controversy. Mixology is an evolving form of creativity that embodies excellence and classic hospitality. It is a craft that is meant to be shaped, molded, and perfected.

I want to showcase outstanding drinks, but more importantly, I want to pour my passion for this artform into producing one-of-a-kind experiences across Sonoma County.

David is a professionally-trained bartender, currently behind the bar at a Michelin-rated hotel & restaurant in Healdsburg, CA that features a farm-to-table menu, and an incredible cocktail program. David is on the path to earning his Bachelor’s degree in Business Administration from Sonoma State University.